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What lots of us don’t constantly remember most Facebook is that this is a business, not a charitable endeavor that exists solely to placed us in impact with our far-flung high school friends.

We completely know that the Facebook brass works difficult to tinker with the site wholly the time sometimes, admittedly, to my consternation equally a fashion to continue the site looking fresh and vital. This is no different than how a paper constantly changes up its layout or online front page, even on a very slow news day.

There is surely some goldmine for advertisers here, simply Facebook likewise has to continue evolving only to survive. There’s perpetually the risk of making a Young Coke mistake or turning some cautionary tale of social media, merely you can’t remain exactly the same and stay relevant.

The companionship has been relatively responsive to privacy concerns (usually as a effect of user outcry). Simply at the same time, naught is free. Facebook is free because they’re making money in some other mode likewise charging you.

Nobody can exist surprised any longer by these apparent intrusions in our privacy. As Google GOOG +0.09% has too demonstrated, naught is private any more. The future is now.